Mark Hofschneider

GreatRange-11Mark is a brand developer, interactive telecommunications engineer, designer and manager with 22 years experience in the development, strategy and production of interactive media, applications and wireless content.

Before moving to Saranac Lake 10 years ago, Mark was a senior partner and director of multimedia at Ogilvy and Mather New York. There he managed a staff of 12 multimedia developers, programmers, animators and digital artists. Clients included IBM, Cisco, American Express, Pitney Bowes, SAP, ONDCP, Ford, Ameritrade, Sears, Kodak and Motorola.

Early in Mark’s career, he thought, “Wouldn’t it be great to work in this business and live in the mountains?” Counterpoint Media is the result of that dream. Counterpoint Media’s goal is to provide Clean Design + Smart Strategy at a reasonable cost. Clients include the Foundation for the National Institutions of Health, The Lasker Foundation, Hornbeck Boats, Dartbrook Rustic Goods and Paul Smith’s College.  

When Mark is not behind a computer he can be seen on stage performing with the band Crackin’ Foxy or hiking through the woods enjoying all the Adirondacks have to offer.