Company: Green Goat Maps
Location: In-person, Saranac Lake, NY
Position Type: Full-Time (40 hours/week) or Part-Time (20 hours/week) – Flexible
Hourly Rate: $24 – $28/hour, based on experience
Start Date: March 1, 2024

About Us

Green Goat Maps creates high-quality, detailed maps and trailhead kiosks that help people navigate and connect with the outdoors. Whether you’re a hiker exploring publicly accessible landscapes, a land trust showcasing your preserves, or a visitor using a trailhead kiosk, our maps provide accessibility, clarity, and connection to the places we cherish.

Green Goat Maps is a brand under Adirondack Research, an environmental consulting firm specializing in ecological assessments, invasive species management, and environmental research. Our work supports land trusts, conservation organizations, and outdoor recreation enthusiasts who care about preserving and enjoying natural spaces.

We are a small but dynamic team based in Saranac Lake, NY, where collaboration, creativity, and passion for the outdoors drive us.

Position Overview

We are looking for a Marketing Assistant who shares our enthusiasm for land trusts, maps, and outdoor recreation. This is an exciting opportunity to support both business development and marketing efforts, helping us grow partnerships with land trusts, conservation groups, and outdoor organizations while promoting our products and services.

This role blends creativity with execution: you will plan and implement marketing campaigns, engage prospective clients, support retail sales of our recreational maps, and bring fresh ideas to strengthen our relationships with land trusts and outdoor organizations. Light project coordination tasks will overlap where marketing aligns with production and client deliverables.

If you love connecting people to protected spaces, get excited about mapmaking, and are skilled in marketing outreach, we’d love to have you on our team.

Key Responsibilities

Marketing & Outreach

• Plan and execute creative email campaigns via Mailchimp, engaging land trusts, conservation partners, and outdoor recreation groups.
• Manage our social media presence by creating visually engaging content using tools like Canva.
• Support client outreach initiatives, including crafting personalized letter-writing campaigns and engaging wholesale clients for our waterproof maps.
• Develop compelling content that highlights how maps, kiosks, and mapping platforms benefit land trusts and outdoor recreation.

Business Development

• Research and identify new opportunities with land trusts, outdoor organizations, and recreational planners for our trailhead kiosks, custom cartography, and Online Maps for Land Trusts platform.
• Conduct LinkedIn outreach and lead-generation tasks to connect with potential clients and partners.
• Bring creative business development ideas to the table, exploring innovative ways to grow Green Goat Maps’ client base and impact.

Sales & Wholesale Support

• Manage relationships with retailers to sell Green Goat Maps recreational maps in outdoor retail stores, visitor centers, and gift shops.
• Identify new retail opportunities, including outreach to outdoor gear stores, tourism organizations, and other regional outlets.
• Track and manage wholesale orders, ensuring timely delivery and clear communication with clients.
• Work with the design and production team to ensure inventory and promotional needs are met.
• Collaborate on creative strategies to promote map sales, including in-store displays, trade shows, and targeted campaigns.
• Sales & Relationship Support
• Build and manage wholesale relationships for Green Goat Maps’ waterproof maps with outdoor retailers and land trust partners.
• Maintain and grow our databases of client contacts and potential leads to support targeted outreach.

Project Support

• Collaborate with team members on projects that intersect marketing, such as kiosk design timelines or GIS mapping deliverables.
• Track marketing-driven leads through production phases, ensuring timely communication and project handoffs.

Qualifications

Required Skills

• Experience in digital marketing, including social media management, email campaigns, and outreach strategies.
• Strong writing and communication skills for client engagement, outreach campaigns, and content development.
• Proficiency with graphic design tools like Canva for creating marketing visuals.
• Excellent organizational skills and ability to manage client data and lead lists effectively.
• Experience or interest in sales, particularly wholesale and retail environments.
• Creative thinker with a proactive approach to problem-solving and business development.
• Interest in land trusts, maps, and outdoor recreation.

“If you have these, it’s a plus” Skills

• Experience with LinkedIn outreach and business development.
• Familiarity with GIS mapping concepts, outdoor recreational audiences, and conservation work.
• Experience using tools like Mailchimp, Google Workspace, and CRM systems.
• Prior experience in wholesale account management, particularly in outdoor or conservation industries.

Why Join Us?

At Green Goat Maps, we believe that maps tell stories, connect people to special places, and inspire stewardship of the land. By joining our team, you will:

• Work on projects that directly support land trusts, outdoor recreation, and conservation goals.
• Promote beautiful and functional maps that enhance outdoor experiences and accessibility.
• Enjoy a collaborative, family-friendly office environment that encourages creativity and professional growth.
• Have opportunities to develop relationships with conservation groups, outdoor retailers, and land stewards across the country.
• Be part of a passionate team that values the intersection of maps, recreation, and environmental responsibility.

What We Offer:

• Competitive hourly wage of $24 – $28/hour.
• Retirement benefits through SIMPLE IRA, including a 3% company match.
• Paid time off (10 days of vacation) and six paid holidays.
• Opportunities for professional growth and development.
• Annual wage increases based on performance and market competition.

Our Work Culture

• We believe in flexibility and family-friendliness. Our office has spaces for focus, collaboration, and even occasional visits from team dogs.
• We encourage team input and creativity on new business opportunities and proposals.
• We value diversity, equity, and inclusion, recognizing that diverse experiences and perspectives help us serve our clients better and strengthen our mission.

How to Apply

To apply, send your resume and a cover letter explaining why you’re passionate about this role via Indeed. Be sure to share how your experience aligns with the position and let us know whether you’re interested in a full-time or part-time role.